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Topic starter
As part of her campaign for school president, Edy personally gives out cookies that say “Vote for Edy” on them. Which of the following is one reason that this approach might improve Edy’s chances in the election?
(A) foot-in-the-door
(B) mere-exposure effect
(C) central route of persuasion
(D) pluralistic ignorance
(E) deindividuation
Spoiler
Answer
(B) mere-exposure effect
Spoiler
Explanation
Since Edy is giving the cookies out herself and they have her name on them, the act of distributing will increase the student body’s familiarity with her. According to the mere exposure effect, increased exposure increases liking. Foot-in-the-door is a compliance technique that involves getting someone to agree to a small request in order to increase the likelihood they will agree to a larger, subsequent request. Edy’s technique utilizes the peripheral route more than the central route; the central route to persuasion would involve Edy explaining why she is the best candidate. Pluralistic ignorance is one explanation for the bystander effect. Deindividuation is a loss of self-restraint under conditions of heightened arousal and relative anonymity.
Posted : 02/05/2024 4:50 pm