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Alyssa presents one group of shoppers with an advertisement for milk that is 99 percent fat free and another group of shoppers with an advertisement for milk that is 1 percent fat. What is Alyssa most likely testing?
(A) representativeness heuristic
(B) confirmation bias
(C) schema
(D) mere-exposure effect
(E) framing
Spoiler
Answer
(E) framing
Spoiler
Explanation
Alyssa is testing the impact of framing; milk that is 1 percent fat is the same as milk that is 99 percent fat free; the only difference is how the milk is framed. Representativeness heuristic is when people judge the likelihood of an event by comparing it to something they believe to be similar and assuming the probabilities of the events will be the same. Confirmation bias is the tendency to pay more attention to information that supports our preexisting beliefs than information that contradicts it. Schema are cognitive structures that influence how we process information. The mere-exposure effect shows that exposure to something increases our liking for it.
Posted : 02/05/2024 4:51 pm