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Advertisers often try to use higher-order conditioning by
- pairing images that evoke good feelings with pictures of their products.
- sounding loud tones at key points in the advertisement.
- reducing fear or anxiety as they repeatedly show the same commercial.
- associating the unconditioned stimulus with a cognitive response.
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1. pairing images that evoke good feelings with pictures of their products.
Posted : 30/12/2021 11:13 am